What type of photography do you shoot? How long have you been in business?
I am a wedding photographer and I have been in business since 2012.
When did you first join the Kraft & Jute family?
I joined the Kraft & Jute Family in 2014.
What steps did you go through when creating your packaging? Any advice to photographers beginning to use packaging?
A couple of years ago I completely re-branded. I went from photographing babies and families to solely focusing on engagements and weddings. With so many wonderful options out there I took my time choosing the items that I felt truly reflected my style and my brand. I wanted the products I selected to coordinate with the overall look of my newly designed website, so I selected colors and products that matched my romantic, natural and simple style and I found all of that with Kraft & Jute. The advice that I would give to other photographers is to make sure that you are happy with the overall look of your brand before you start purchasing products that match it. I am proud of the products I selected and I get excited to send off my packaging to clients. Re-branding can be time consuming and a little nerve wracking but it was the best decision I ever made for my business.
Why do you feel that packaging is so important to your brand?
I want my clients to feel loved and appreciated from beginning to end. There are sweet and simple ways to show that you appreciate their business. I want to leave a lasting impression on my clients, and that begins with the wedding magazine they receive when they book me and it ends with their wedding package. It's my way of showing them just how much I value them and in a digital world I find that holding something tangible is irreplaceable. The Burlap Flash Drive Pouch is one of my favorite details and the mini print release I send each client fits perfectly inside the pouch. I absolutely love the Kraft & Jute Keepsake Box for delivering engagement sessions. It's the perfect size box to hold 4 x 6 prints and I use the Kraft and Jute Presentation Box for delivering weddings because it can hold a cookbook, something I love sending to couples. I also always include a little handwritten note and a Cropping Guide to help couples decide on the perfect size print. I truly love every detail of my packaging.
Name your favorite Kraft & Jute packaging product that you can't live without.
Best advice that you've ever been given in your photography career?
Showcase the type of work that you want to be shooting on your website and say "no" to work that you aren't passionate about shooting. Before I made the decision to photograph only couples my website had a little bit of everything, from high school seniors to corporate head shots. I felt like my work was all over the place and I didn't like how I was representing my brand. Once I re-branded and showcased the types of weddings that I wanted to be shooting, my ideal client was able to find me. Also, your editing style is going to evolve over time, but don't go crazy over all the different presets. Find a style that is timeless and a true reflection of your brand.
White Kraft Keepsake Box + goodies
White Kraft Presentation Box + goodies
White Burlap Flash Drive Pouch + Flash Drive
Connect with Catie!
Anytime I talk to professional photographers or other Lightroom users I am quick to ask if they are using Lightroom presets. I do this because I really can't imagine my Lightroom experience without them.